As a part of Worldwide Girls’s Day, viral boy band On The Outdoors has launched the video for his or her uplifting shallowness anthem, one which encourages everybody to embrace ‘How Stunning’ they’re on each side of their pores and skin.
William Shakespeare as soon as remarked in a sonnet how “rather more doth magnificence beauteous appear / By that candy decoration which fact doth give.” Similarly (and with country-pop as a substitute of iambic pentameter), On The Outdoors encourages all – particularly ladies conditioned to doubt their self-worth and worth by a patriarchal society – to embrace their very own “fact” and power within the new music video for his or her music, “How Stunning.” The visible, launched on Worldwide Girls’s Day (March 8), sees the band — Andrew Bloom, Dawson Huckabee, Devin Hayes, Jon Klaasen, and Sam Jenkins — serenade a gaggle of girls staring into mirrors, finally recognizing simply “how stunning” they are surely.
“Is magnificence strictly outlined by bodily attributes somebody possesses? We don’t imagine so. We wish to encourage others to discover what makes them stunning each inside and outdoors,” OTO tells HollywoodLife. “Sadly, we frequently lose the plot of what makes us uniquely stunning. Generally all of us want a reminder, and ‘How Stunning’ units out to do exactly that.”
Along with the launch of the brand new music, the band is launching the #HowBeautiful problem. “Taking a cue from the music’s pre-chorus that states ‘I need you to see what I see,’ OTO’s the #HowBeautifulChallenge seeks to do exactly that,” the band tells HollywoodLife. Serving to the band with the #howbeautifulchallenge and social media marketing campaign is the JED Basis, a nonprofit that works to guard the emotional well being of America’s teenagers and younger adults, working with excessive faculties and schools to strengthen their suicide prevention applications, psychological well being, and substance abuse programs.
“We’re impressed by On The Outdoors’s message of inclusivity with the #howbeautiful problem and their steps to make a distinction on this planet of comparability tradition,” Adee Sharpen of the JED Basis shared in a press release. “This problem will hopefully attain younger people who find themselves hurting and notice they aren’t alone and that there’s assist standing by.”
Shortly growing an enormous following on-line after their formation in 2019, OTO has typically been described within the press as “if One Course had a love youngster with Dan + Shay.” Whereas that’s a good description of a band that has acknowledged the fluidity between pop and nation in these fashionable years, OTO is clearly carving out their very own path within the music world. With a handful of highly effective singles beneath their belt – “How Did You Know,” “Why Me,” “Simply Maintain Driving,” to call a couple of – and an enormous fanbase on TikTok (4.2 million and counting), it gained’t be lengthy earlier than bands are being in comparison with OTO.
Mary Ellers is Wahu Times’s senior journalist covering federal politics. She has previously wrote for NPR and is a regular contributor to Medium. Mary graduated from Georgetown University’s journalism school with distinction in 2014.