IBM Watson and ‘AI-curated’ debates provide a brand new tackle the Grammy expertise

The 63rd Grammy Awards are set to air on Sunday, March 14. A web based resolution permits followers from across the globe to take part in music-centric debates.

Picture: iStock/JelenaDanilovic

On Sunday, March 14, the 63rd Grammy Awards are scheduled to happen, and, just like different latest massive in-person occasions, this yr’s ceremony may even be performed just about as a result of coronavirus pandemic. IBM Watson and synthetic intelligence (AI) capabilities might improve the fan expertise with data-driven on-line debates.

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“The launch of GRAMMY Debates with Watson offers GRAMMY viewers a completely new strategy to interact with fellow music lovers and be part of the dialog. It is nice to proceed innovating our digital and fan experiences with IBM and to discover how AI and cloud know-how might be utilized to make our awards present extra interactive for viewers,” stated Lisa Farris, chief advertising and marketing and innovation officer on the Recording Academy.

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On March 2, IBM launched a “digital fan expertise” known as Grammy Debates with Watson which the corporate stated will air all through the Grammy Awards. Moreover, IBM stated that it was transitioning its Grammy Backstage digital atmosphere to “seamlessly host” quite a lot of protection together with the preshow, premiere ceremony and extra.

Grammy Debates with Watson exists as an “AI-curated” multi-week occasion permitting followers worldwide to element their “particular person factors of view” in conversations about music, in response to the discharge, and a web based portal on permits followers to incorporate 36-word summaries (with an eight-word minimal) to take part. IBM Watson will course of these enter debate information and delivers what the corporate calls “conclusions” to offer “evaluation on the submissions in actual time.”

Grammy Debates with Watson makes use of Key Level Evaluation to evaluate data uploaded on to “establish probably the most prevalent factors and predominant matters of the submissions” and pure language technology capabilities create “cohesive professional and con narratives on every of the matters,” in response to IBM. Moreover, the instrument will analyze posts throughout social media platforms to “assist inform” these numerous debates, the discharge stated.

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“Our work with the Recording Academy is one other instance of how we’re making use of IBM’s cutting-edge know-how to revolutionize the leisure business and convey shoppers progressive and compelling experiences for his or her key audiences,” stated Noah Syken, vp of sports activities and leisure partnerships at IBM.

“These are the identical core technologies–hybrid cloud and AI–that we’re utilizing to drive digital transformation for shoppers world wide,” Syken continued.

That is the fourth yr that IBM and the Recording Studio have partnered for the occasion.

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