Podcasts are a type of digital media that allows people to listen to audio content regardless of what they are doing. This makes them perfect for busy real estate professionals who want to stay up-to-date on the latest industry news and trends, as well as those who want to create their channels. These digital audio files can be downloaded and played on various devices, including smartphones, tablets, and computers.
Many different types of podcasts are available, including those that focus on general business topics, real estate investing, and even specific local markets. No matter what your interests are, a real estate coaching podcast can help you learn more about the industry you’re in. Another thing is that you can impart knowledge about what you know to your prospects.
Another thing is that podcasts can be a great way to get insights from experienced professionals. If you’re not already listening to these valuable audio voiceovers, check out some of the best real estate ones available. Alternatively, you can create one that will help you get the right audience. There’s a large market out there that will listen to what you have to say. Here are some reasons why you should explore this niche.
Why Choose Podcasts for your Real Estate?
1. The Platforms have a Large User Base
Many people from various countries are listening to podcasts nowadays, and you’ll find that the platforms have a very large user base. There’s always a chance that someone you might be looking for is already interested in your topics, and you can get in touch with them later.
This is ideal for people who want more organic website traffic and want to connect with interested sellers and buyers. On the other hand, you can also benefit from the experts’ advice for free in these podcasts if you want to tweak and improve your business.
2. More Engaged and Loyal Listeners
Not only are people now consuming a lot of podcasts, but they love what they are listening to. They are avid fans and tune in to each episode when they find a valuable channel. Listening to about eight or nine podcasts a week is the average, and when you present yourself as a positive brand, this will have a huge impact on your business and your customers.
3. Have More Accuracy in Targeting the Right Clients
Others might not find as much success in radio advertising compared in podcasting. The commercial radio stations might not have a larger audience today as they had once in the past. With random people listening to different channels, targeting the right group interested in the properties in your inventory can be hard.
The reason why this type is very effective is it can do micro-targeting. The platforms generally get detailed information about their audience and the topics they want to know more about. This can be a wealth of opportunities for the business, and this will make your marketing more effective.
Nowadays, accurate targeting can’t be provided by radios. The growth isn’t the same as the podcasts regarding mortgage brokers and commercial real estate. The numbers for the radio stations are dwindling, and you need to go where the customers are.
4. Get Affluent Clients
The mortgage brokers can get a wider audience when you compare them to the developers of commercial buildings. The former can provide services for commercial and residential customers. Still, before they can become successful in the platform, they need to target the savvy and affluent customers in the area.
For example, they might want to appear in searches of specific demographics: married people who don’t have children yet. They might want an audience with a median income of $100,000 with a college degree.
This will make the process easier once the audience becomes customers and decides to buy a house to start a family. Their income requirements will be more than enough for the bank, and they will have stable jobs that will help them meet their mortgage for years.
5. Creating Evergreen Content
The episodes or content are evergreens since they will be available even after a lot of years have passed since they were published. The audience tends to check older episodes, especially if they find you interesting.
You might be thinking about irrelevant ads you’ve created in the past with the help of host-read ads. However, it’s still possible to get found by listeners looking for a specific property you’re advertising.
They might also be considering a real estate venture or a mortgage broker. You can check out more info about mortgage brokers on this webpage. Others do dynamic insertion so that they will hear updates on a specific ad from you. Podcasts can give you information and allow you to share your knowledge with the right audience, which you should consider.
Ways to Get Started
If you’re a real estate agent, you know that one of the best ways to build your brand and attract new clients is by establishing yourself as an expert in your field. And one of the best ways to do that is by starting your own podcast.
These audio recordings uploaded on the right platform are a great way to share your knowledge and insights about the real estate industry with a wide audience. It’s also a great way to build relationships with other professionals in the market.
Starting your own channel is easy, and several resources are available to help you get started. Here are a few tips to get you started:
- Choose a catchy name for your brand.
- Find a co-host or guest for your first few episodes.
- Determine how often you’ll release new episodes.
- Decide what format your podcast will take.
- Choose interesting topics for your episodes.
- Record and edit your episodes professionally.
- Promote your podcast on social media and other channels.
Podcasts can be a great way to connect with potential clients and customers, build trust, and establish your brand in the real estate industry. If you’re not already using audio or listening to them as part of your marketing strategy, you should try it. With so many different ways to use podcasts, there’s no reason not to give them a shot.
Henry Davidson has been the senior editor at Wahu Times since 2018. A two-decade veteran of journalism, Henry’s work has appeared in the NPR, Examiner, The Sun and numerous other publications. He is a member of the United Media Guild.