COS Edie Campbell Interview: Mannequin Talks Spring 2021 Marketing campaign

Images courtesy of COS

Campbell, who stars in COS’s new sun-soaked Spring/Summer time 2021 marketing campaign, says it is all about “treading flippantly, and leaving a minimal hint.”

COS, the model beloved for its Scandinavian minimalism, has launched its Spring/Summer time 2021 marketing campaign and its ethereal linen units, crisp cotton separates and straightforward one-and-done clothes will make you wistful for these first patio days in April (or maybe March? We will dream). In celebration of the brand new assortment, COS has unveiled its SS21 marketing campaign, centred “across the model’s imaginative and prescient for a greater future, with an optimism for the planet, its folks and the following technology,” in line with a press launch from the label that has dedicated to turning into local weather optimistic, with one hundred pc sustainably sourced or recycled supplies. (They’re monitoring positively in the direction of that aim, with 86 % sustainably sourced supplies thus far in 2021.)

The marketing campaign, shot by Karim Sadli and styled by Aleksandra Woroniecka, options two high fashions who additionally use their voices for social change and share a dedication to a extra moral style trade. British type icon Edie Campbell, an advocate for the honest therapy of fashions, stars alongside American filmmaker and author, Adesuwa Aighewi, who has campaigned for illustration inside the trade. For her half, Campbell famously voiced her concern concerning the therapy of fashions in a 2017 open letter printed in WWD, writing: “We now have an issue: We function inside a tradition that’s too accepting of abuse, in all of its manifestations. This may be the ritual humiliation of fashions, belittling of assistants, energy performs and screaming matches. We now have come to see this as merely part of the job.”

Right here, FASHION shares unique quotes from Edie Campbell the place the model-slash-activist talks about sustainability, maturing inside the style trade and her love of horses. (Can we sense a brand new pandemic passion in our future?)


On rising up within the style trade

I began modelling after I was 15, on and off, after which correctly after I was 20, 21. I used to be a particularly awkward teenager; I might fairly haven’t had a physique in any respect. Then, to finish up on this profession which is so bodily! As a mannequin, you’re anticipated to take up house — you get on set, and also you carry out, and as I discovered extra about it that made me very assured in my pores and skin. Rising up within the trade gave me a tremendous confidence. I’m actually grateful to have that, now.

On sustainability

Sustainability, for me, is about stewardship. We’re all taking care of the world for the individuals who will come after us. Tips on how to stay a life that doesn’t have a damaging affect? It’s troublesome, as a result of it’s so complicated. It’s not attainable to easily create a algorithm to stay by that can treatment the local weather disaster. As a substitute, I believe it’s about making an attempt to be aware. Treading flippantly, and leaving a minimal hint.

For me, studying and studying and making an attempt to grasp the magnitude of the issue has been very motivating. The people who find themselves least chargeable for the disaster we face are those who will bear the heaviest burden, and that’s clearly unethical. Studying — lots — opened my eyes. It’s not about being puritanical, or making meaningless gestures. As a substitute, it’s about doing higher tomorrow than you probably did right now.

I’m within the enterprise of promoting garments to folks, however I might hope that the style trade would decelerate a bit of and bear extra duty, focus extra on high quality over amount.


On horseback driving

My mum signed me up for ballet classes after I was 5 years previous, and I had completely no rhythm, I bounced up and down like an elephant. So she requested if I needed to have a driving lesson, as a substitute, and I mentioned sure. I used to be simply obsessed — I’ve been ever since. 4-legged creatures are my nice love. You’ll be able to’t consider anything once you’re on a horse. It’s soul meals, actually.

On her horses

I’ve 4 horses. One, Dolly, is retired, and the opposite three are Ed, Bruno and Tinker — shiny, posh, big-muscled beasties. My favorite factor about driving is studying what makes them tick. I compete, so I prepare horses to do what I need them to, and with a view to do this efficiently it’s important to get inside their head, see the world by their eyes. It’s extremely rewarding, to create a really shut partnership with this huge, bushy beast. They belief you, and that’s very particular. Using has made me extra in tune with the pure world, too; You achieve a respect and an awe for nature and its methods.


On private type

My type is sort of androgynous. I like good garments, however I’m not significantly concerned with traits. I’m very concerned with people who find themselves extraordinarily effectively dressed, no matter that’s for them. After I’m driving, I costume like a whole slob. Particularly in winter, when it’s many layers of thermals, and large, smelly coats with horse slobber on. However in competitors, I do fairly take pleasure in going for it, shining my boots. There’s a tradition, in driving, of sporting issues that can final. It’s not concerning the shiny and new, it’s concerning the high quality of make.

Take a look at COS’s Spring/Summer time 2021 assortment right here.

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